Why Is SEO Important and How to Start Do SEO
Why Is SEO Important
SEO plays a vital role in the success of any business. It helps to bring your website to top positions on search engines like Google, Yahoo, and Bing by improving its content quality with proper keywords selection and placement.
So, if you want to grow your online presence then it is essential for you to have an optimized site that can provide desired results within the set time frame. This way, potential customers will find your product/services easily and thus increase sales revenue.
When we talk about Search Engine Optimization or simply known as SEO, it is basically used to improve the visibility of websites on major search engines i.e., Google, Yahoo etc. Through this process, we can make our webpages rank high among millions of other pages present on these search engines.
The primary objective behind using SEO services is to drive targeted traffic towards a particular webpage from SERPs which has ultimately led to increased conversions. The process involves technical tweaks, the use of unique content along with the creation of backlinks to achieve higher rankings.
All these techniques are not just limited to one type but they help in creating a better user experience too. Let us understand how these processes actually work.
How to Do SEO
Keyword Research and Analysis
Keywords are extremely vital for any business owner who wants his product/service to appear at top positions in SERPs. It helps to decide whether he needs to invest money or not.
So, if you want to know which keywords bring the most attention to your business, you must conduct thorough research first. Look out for long-tail keywords instead of short ones.
They have a higher chance of bringing more traffic to your website. After conducting proper analysis, pick out those keywords that best describe your business and plan your strategy accordingly.
Technical Tweaks
Technical tweaking refers to improving the overall performance of your website including speed enhancement, error correction, security checks etc. These things do not really require much investment hence why amateurs often take their hands off.
But once you are serious enough to go ahead with increasing sales volume, you may wish to hire professional developers to perform these tasks for you. A developer can suggest solutions that fit within your budget without compromising on functionality.
Content Marketing for Better Rankings
Search Engine Optimization is all about getting maximum exposure to your brand name. In simple words, it means driving visitors to your website where ever possible.
To do this successfully, you should try to optimize your content such that it contains keyword phrases that match what users are searching for while looking up products and services online. At times, even small changes made to text makes a big difference.
Therefore, always keep your focus on making original yet good quality content that would appeal to your target audience. Remember – quality content is king!
Once you have done optimizing your content, it is now time to start promoting your posts on social media platforms including Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Make sure the descriptions contain keywords and hashtags.
Also, share your post across various sites by reblogging/sharing it via Twitter & Instagram. This will increase its reach further.
Link Building Services
Link building services refer to approaches taken to attract new links to existing pages. The most common way is to submit our websites to other high PR authority sites using tools like XML Sitemap Generator.
Backlinks play a very crucial part when it comes to ranking your website properly on SERP. If there are not a sufficient number of relevant backlinks pointing to your page then chances are less that people would click over to your site.
In order to create more backlinks, it requires hard work, patience and consistent effort. There might be many ways through which you could get backlinks including blog commenting, article writing, forum posting, directory submission and guest blogging.
However, I would recommend going for article marketing because it takes a lesser amount of time than others mentioned above. You will need to write articles related to specific topics and publish them on popular blogs in your niche.
Once published, wait for few hours before submitting them to directories so that it appears fresh and natural to readers. Try to add 2-3 internal links inside those articles also.
Other techniques include press releases, emailing bloggers etc. Whatever method we use, it has to be strategic.
Here is how one of the leading SEO Malaysia defines it: ‘Link building does not mean spamming forums. Instead, we help you build relationships with authoritative webmasters.’
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